The History of Public Relations Essay Example

The History of Public Relations Essay Advanced News Public Relations were discovered in 52 B. C. E. in ancient Rome. It became a profession in the 20th Century in the United States. There, public relations were becoming popular through the development of railroads. It is stimulated in today’s rapid growing business world. The field of Public Relations is a very essential aspect with having a perfect image. Public relations professionals work diligently at creating good and reliable relations between a firm and many different individuals it represents. It deals with a variety of strategies and methods. There are multiple definitions of public relations, which makes it difficult to understand. Public Relation writes, Lattimore, Baskin, Heiman, Toth and Van Leuven provides the definition, Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organizations constiuent parts and publics (2004). Edward Bernays was an admirable figure born in Austria in 1892. After attending Cornell in 1912, he began developing his powers of persuasion as a promoter of theatre. Bernays built a career that lasted for four decades, selling consumer products to political candidates. He was a big thinker, and his stratagems were very complex, which drove others to think the way he does. We will write a custom essay sample on The History of Public Relations specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The History of Public Relations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The History of Public Relations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, for the American Tobacco Company Edward persuaded people to think that in order to stay fit smoking will make that possible. He continuously promoted that â€Å"being thin was in†. Even though smoking can never be known as something good, he portrayed it to be a symbol of women’s liberation. That campaign in particular demonstrated Bernays’ innovative thinking and intellectual brilliance. He doesn’t partake in any form of smoking, but was able to persuade thousands to try it, increasing the company’s business. Another strategic approach in this campaign was asking the press to not inform people about the evidence of tobacco’s health risks, even though it was the wrong decision to make. Bernays believed that there was no such thing as bad publicity. The last years of life that he had were spent on getting even greater and his promotional skills to become a legacy in history. Today he is still known as the â€Å"father of public relations† and has left a thumbnail history of the development of the public relations industry in the United States (David). Public Relations have been popular since the twentieth century and were discovered back to ancient civilizations. It is the practice of persuading people through using communicational skills. An example is Edward Bernays who views public relations to be based on the persuasion of attitudes. It is important to have a viewpoint based off of what the majority may find interesting. This will soon target a positive view point from customers. To keep customers satisfied and comfortable with investing money into a company, it is always important to keep their best interest in mind. Through advertising and marketing, the message of the company’s purpose must be clear for customers to understand. Marketing is one of the important fields that are greatly influenced by public relations. Many organizations view public relations to be part of the marketing department. Whether it is under marketing or in its own field, a successful organization requires a well ran public relations department. There are many publics that the PR practitioner must abide by and each is controlled by various communicational skills. Publics that are inside the organizations are managers, clerks, and stock holders. Publics that are outside of the organization will be considered as the government and press. Each of these publics plays a significant role in a well-structured PR organization. There are many functions of public relations that are organizational and social. Organizational functions include: media relations, employee relations, and community relations. These are considered as organizational functions because they sustain a good relationship between the company and their consumers. Media relations focuses more so with the press. It grants the press privileges to advertise an organization the best way possible to gain popularity, which in result makes the company money (Public Relations). Employee relations are about the internal publics of the company. For example, those who work for a company have accurate information on the company’s growth and downfalls to help them excel the company’s performance in the future. Public relations are all about positivity, but are up to the people within the company to carry it out. Last, community relations reflect what the company stands for. It allows for the company to maintain its reputation of good will. The press connects on a marketing basis that insures healthy exposure for the business that is being represented. Maintaining relationships amongst other businesses, strategizing sales plans, and managing inventory of their product are just a few of their duties. They may also be involved in advertising or even in promoting. Marketing communications relates to the field of marketing that includes, constructing displays for promotional events and pamphlets that summarize what the product is and its functions. Marketing communications is what drives the costumers into buying their product. If the sign is appealing to the eye, and if the words that are used are persuading, then the community will buy into the company (Sommerfeldt). Public Relations is based on management, supervisory and technical functions that allows the organization to maintain relationships with other companies to prosper. There are many duties and expectations that public relations have. They include: representing the company well at conferences, attaining honors and awards, conducting business with the press, and having great communicational skills amongst employees (Brigden). Being successful in all four of these areas is not to impress others, but to enhance one’s career in public relations. Also these areas apply not only towards public relations, but also in media relations. Advertising plays a role in public relations, but is not entirely about making a product look appealing to consumers. PR involves informing and educating people and the target group about an organization. Advertising requires having an effective PR. Effective PR develops a bond with the customers to satisfy their needs and to provide good service to leave a good impression (Iyer). This will set growth within the company, making sells increase due to the well- structured effective PR. A very important technique within Public Relations is to control the downfall of the company through five important aspects. They involve: Crisis Detection, Crisis Management, Crisis Communication, Crisis Containment, and Crisis Recovery. I strongly believe my interest in public relations grows more day by day and I strongly believe that I am suitable for a position as such. My skills, abilities, and qualities all together allow me to be qualified at a public relations agency. I possess excellent writing skills, creativity and drive to accomplish all tasks, great organizational skills, multi-tasking ability, and ability to work well as part of a team, accuracy and attention to detail. To sum up I believe that I meet all the requirements to be in public relations. Works Cited 1. Public Relations.   Columbia Electronic Encyclopedia, 6th Edition, (2011): 1. 2. Bridgen,  Liz. Emotional Labour and the Pursuit of the Personal Brand: Public Relations Practitioners Use of Social Media.   Journal of Media Practice V. 12 No. 1 (2011) P. 61-76, 12. 1 (2011): 61-76 3. Conrads,  David. Theres No Such Thing as Bad Publicity.   Christian Science Monitor, 90. 192 (1998): B11-B-1. 4. Dan, Lattimore. Public Relations: the Profession and the Practice. S. l. ]: Mcgraw Hill Higher Education, 2009. Print. 5. Iyer,  Ganesh, David Soberman, and J. Miguel Villas-Boas. The Targeting of Advertising.   Marketing Science, 24. 3 (2005): 461-476. 6. Sommerfeldt,  Erich, and Maureen Taylor. A Social Capital Approach to Improving Public Relations Efficacy: Diagnosing Internal Constraints on External Communication.   Public Relations Review V. 37 No. 3 (September 2011) P. 197-206 , 37. 3 (2011): 197-206. 7. Public Relations.   Columbia Electronic Encyclopedia, 6th Edition, (2011): 1.

Why Your Job Board Applications Aren’t Working

Why Your Job Board Applications Aren’t Working Are you a talented professional with amazing accomplishments, but who is getting nowhere applying for jobs through job boards?   If so, you are not alone, and you are fighting an uphill battle.   The fact is, job seekers get only a 1-3% response rate from the major job boards.   That means you might have to send out 100 resumes to get just one response! There is a trick to getting a higher response from the job boards, which I talk about in detail in How to Write a Resume that Beats the Computers.You also need some other strategies. There are plenty of jobs out there that are not posted on job boards, and that even your networking contacts dont know about. The company itself might not even know they want someone like you until you show up!  Ã‚   Mary Elizabeth Bradford, who won a Career Innovator Award at the 2011 Career Directors International conference, has packaged a Job Search Success System that will help you present yourself powerfully to find those hidden jobs. The basic premise of Mary Elizabeth’s system if that you need strategies to connect directly with companies.   You cut out the â€Å"middle man† (recruiters, HR, job boards, etc.). Most companies go through  at least five steps to fill a position  before they will post the position to a major job board. They get on the phone to a few trusted colleagues. They look to see if anyone internal is qualified to be promoted. They alert their staff to refer someone they might know. They launch an intimate campaign to try to fill the position waaaay before the general public is notified. And if after a few weeks, the position is still not filled, perhaps they contact a related association to post the job on their â€Å"Members Only job† or they contract a recruiter.   Job boards are a last resort. Can you break through to the Hidden Market? Mary Elizabeth emphasizes, â€Å"ANYONE (and I mean even if you are right out of college) can enjoy the benefits of the hidden job market. These jobs are available on all levels and in virtually all industries.   The trick is to hone your focus so you actually achieve the results you want.† What are the advantages to you of connecting to the hidden job market?   You get more job opportunities, more market leverage, less competition, a shorter interview process and bigger offers.   You still might want to send resumes out via the internet as part of your strategy; but why would you focus there exclusively when you can have so much more control over your next career move?! You might be wondering precisely how to tap into the unadvertised job market. There are three strategies recommended by the Job Search Success System that help you focus on and find great jobs that will never see a major job board. Tip #1: Have a plan Launch a proactive job search. Know precisely what you are looking for, then reach out to get it. Know your primary target market(s), primary positions sought, geographic parameters, and timeline. Tip #2: Pick three main job search strategies for tapping into your market Here are two examples of techniques you can utilize: Offer your skills to growing or changing companies: Companies that are expanding, merging, acquiring other companies, rolling out new products or services, or moving are likely to be seeking new employees to help them with their transition. Make direct company contact: Contacting a company directly is a great way to take leadership and control over your job search. Are you interested in looking at the higher education market in your state or the top organic food manufacturers in the US? Or maybe the fastest growing healthcare oriented businesses in your city? All of these â€Å"lists† are accessible to you and allow you to tap right into your market of focus. Tip #3: Manage your job search like a marketing campaign Make a simple plan to move forward. Pick the hours and days each week that you plan to invest in your next career move. Block out those times and stick to them! Honor your commitment to your job search just like you would honor your commitment to your present employer to show up on time each day. During your job search, keep things simple and focus on your actions, not their immediate results! This way you can celebrate your initial â€Å"successes†    the completions of your daily and weekly goals. The results will unfold elegantly and abundantly and you will enjoy the satisfaction of success whether you are investing in marketing yourself or basking in the warm glow of landing your third or fourth interview! How are job boards sounding now?   If you are ready to try a new strategy, I highly encourage you to look into Mary Elizabeth’s award-winning Job Search Success System. And please report your success to both Mary Elizabeth and me.   I love success stories and look forward to hearing yours! Category:Job SearchBy Brenda BernsteinNovember 14, 2011 1 Comment William Dufour says: May 10, 2017 at 8:14 am Thanks for the information. Log in to Reply

Agatha Christie

Agatha Christie Essay The Characters and short about their backgrounds: Mr Justice Wargrave Had worked as a Judge for many years and had a fine reputation all over the country. He had killed several people by giving them the death sentence one of them is Edward Seton. Seton was probably innocent. Vera Claythorne Worked as a Schoolmistress. Her crime was killing Cyril Ogilvie Hamilton, by not trying to help him by while he was about to drown. She was his nanny. Philip Lombard Explorer, that has travelled all around the world. Was known as a man that you can rely on in stressful situations. He killed 21 men of an East African tribe by leaving them when mercenaries attacked their village. Miss Emily Brent Was an old cynical lady. Because of her a girl named Beatrice Taylor killed herself by jumping from a bridge. She was working with Emily as a maid. And when she got pregnant Emily froze her out. General Macarthur An old General who sent a man named Arthur Richmond to a certain death when he found out that he was having an affair with his wife. Dr Armstrong He owned a practice and was very popular in the upper class of England. He accidentally killed Louisa Mary Clees. He operated her while he was drunk and she died because of that. Tony Marston A man in his mid twenties, very handsome and popular around women. He drives very carelessly and ran over John and Lucy Combes. They both died. Mr Blore A former inspector at Scotland yard. Because of him James Stephen Landor died. He killed himself after being sent to prison innocent. Blore planted the evidence against Landor. Mr and Mrs Rogers They worked as servants. Were married. They worked for Jennifer Brady. Jennifer was a sick old Lady and giving her, her medicine, was a part of their job. One time they didnt give it to her and they inherited a lot of money. One day in August, eight people got a mysterious letter. Eight strangers, all carry a well-hidden secret. They are all invited to Nigger Island, an island that was very famous for people who like to read gossip magazines. The Island is located right outside the Devon coast, and is called Nigger Island cause the island is shaped like a head with the lips of a Negro. They all arrive on time but the weather is terrible and the women are a bit anxious about being on the Island since theres a storm coming. When they get to the Island, they find out that their host and hostess are delayed. They arent alone on the Island. The Owens has hired two servants, Mr and Mrs Rogers. Including them, they are ten people. Mr and Mrs Rogers serve a fantastic dinner, and serve them drinks afterwards. While Mr Rogers serves them the drinks, they hear a mysterious voice. The voice accuses every one of them of a terrible crime: MURDER! Mrs Rogers fainted of the shock. They tried to find out where the voice came from, and discovered that its a gramophone put up against the wall in the adjoining room. They are all very upset, and thats why no one thinks its a murder when Anthony Marston dies just a few minutes later. He choked of his drink, said the doctor, then he gave Mrs Roger a sleeping drug and sent her to bed. Thats how the terrible story began. The others sat up late discussing the mystery about all this. First the very vague invitation, then the voice and their missing host and hostess. They also discuss the letters, and discover that there are different senders. The sender is always a U. N. Owen = unknown. And why the shower curtains were missing. Early next morning Dr Armstrong woke up by someone knocking on his door. It was Mr Rogers, something was wrong with his wife. He couldnt wake her. When Dr Armstrong takes a look at her, he sees that shes dead. Probably heart failure, he cant know for sure without his medical instruments. Thats why nobody thinks the second death is a murder. But when General Macarthur dies from a hard hit in the back of his head while hes sitting on the beach, they start to wonder. After discussing the evidence, as Judge Wargrave calls it they come to the conclusion, that Mr unknown is one of them. The weather is so bad that no one could be able to get out to the island. Not even the daily boat with groceries came. The next on the list was Mr Rogers. He was out chopping wood for the fireplace when someone almost cut his head of with an axe. The men found him a few hours later, when they wondered why he hadnt woken them up. Suddenly Vera remembered something: The old nursery jingle. Ten little nigger boys went out to dine; One choked his little self and then there were nine. Nine little nigger boys sat up very late; One overslept himself and then there were eight. Eight little nigger boys travelling in Devon; One said hed stay there and then there were seven. Seven little nigger boys chopping up sticks; One chopped himself in halves and then there were six. Six little nigger boys playing with a hive; A bumblebee stung one and then there were five. Five little nigger boys going in for law; One got into Chancery and then there were four. Four little nigger boys going out to sea; A red herring swallowed one and then there were three. Three little nigger boys walking in the zoo; A big bear hugged one and then there were two. READ: The characters of Birling and Goole in An Inspector Calls EssayTwo little nigger boys sitting in the sun; One got frizzled up and then there was one. One little nigger boy left all alone; He went and hanged himself and there were none. My God, he was killing by the jingle! Anthony Marston choked, Mrs Rogers overslept, General Macarthur stayed on the coast of Devon and Mr Rogers was chopping up sticks. Another weird thing is the tray with the adornment little nigger boys, in the dining room. After each death theres one missing. And no one notices until after the second death. The fifth to be killed was Miss Emily Brent. She was sitting alone in the dining room, when the killer struck. She was half-asleep from a sleeping drug, which the killer had slipped into her coffee, when she was killed with a cyanide injection. Vera came to fetch her, but when she heard a bumblebee buzzing, she knew what had happened. Now there were only five of them left. I guess theres no need to say that the atmosphere was very tensed and they were all very frightened. Vera went to bed early that night, and no one had to tell her to lock her door carefully. The men remained downstairs talking. They were trying to figure out how they all could be lured into this mess. Philip Lombard had been asked to come to protect Mrs Unknown jewellery, he had even brought a gun. While they were talking Vera went into her room, but suddenly she felt a hand on her shoulder. She screamed and in a second or two, the men broke into her room. They turned on the lights, and discovered that the hand was seaweed hanging from the ceiling, but something else was wrong. Someone was missing the Judge. When they got to the living room he was sitting in a chair, with a judge wig and robe. It was Emilys missing yarn and the shower curtain. He was dead, shot in the head, probably with Mr Lombards gun. Mr Lombard, was now a suspect. So they put all lethal weapons and drugs into a box with a lock on it, and then put the box in a chest that also had a lock on it. They gave one key to Mr Lombard, and the other one to Mr Blore. So if someone wanted to open the boxes they had to have both keys. That night Vera went to bed feeling a bit safer. She thought the boat would come in the morning, and with all dangerous weapons locked up, they would survive the night no doubt. Mr Blore was determined not to fall asleep. So he lay on his bed waiting for something to happen. And his waiting paid of. Around half past two, he heard footsteps outside his door. He sprung to his feet; noiseless he opened the door, just in time to see doctor Armstrong walk out the front door. He went to fetch Lombard and together they searched for Dr Armstrong. When the morning came, the two men were sure that Dr Armstrong was the killer. They woke Vera up and told her what had happened during the night. The Island was very small and bare, so theres no place to hide except or the house. They figured that there was nothing left to do, so they went down to the bridge and waited for the boat. They knew who the killer was, they had searched the whole island last night without finding him and Lombard had his gun with him. It was finally over they thought. In good faith, Mr Blore went up to the house to get them something to eat. After a while Vera and Lombard wondered were he were, and went up to the house to look for him. They found him dead, hit in the head by a stone statue formed as a bear. The statue had fallen from the window above. Now they knew who the killer was. It was Dr Armstrong and this proved that he was still alive. Vera and Lombard went for a walk on the cliffs, they figured they would be safer there. Because there they could se him coming long before he could get to them. Suddenly Vera saw something in the water. It was stuck between two rocks. They went down to look at it and when they got closer they realised it was a human body. They pulled up the body and when they saw whom it was Lombard pulled his gun. It was Dr Armstrong! With only two people alive on the island they knew that it had to be one of them. Vera insisted that they should lay Armstrongs body over the high tide mark. The body was heavy, and while Lombard was busy with the body Vera stole his gun. They struggled with the gun for a few minutes and suddenly the gun went off. Lombard fell dead to the ground. Vera went up to the house. In every guestroom she saw a dead body on the bed: first Anthony Marston, then Mrs Rogers, General Macarthur, Mr Rogers, Miss Brent and Judge Wargrave. She felt very tired, though she hadnt eaten anything all she could think of was to go to sleep. She went into her room. In the middle of the room there was a noose hanging from the roof with a chair under. READ: Alice Walker-Everyday Use EssayShe climbed up the chair a put the noose around her neck like she was in a trance. Then she kicked the chair away. People on shore had been told that there was going to be a test on the island, to see how people react when they are marooned on an island for a week. Thats why the boat didnt come. But after a few days they started to wonder. When the boat got there, all they found were dead bodies and the worst crime mystery England ever seen. They knew the order of the crimes, cause Vera had written a diary and they knew the time of death of Lombard. The rest they could figure out. Vera hanged herself, but normally the chair would lie on the floor, but it was neatly put upright in a corner. And the gun lying in the hallway. The police were puzzled but everything solved when a fisherman found a message in a bottle. The Judge, Mr Justice Wargrave, had written the message. This is the content of the letter: He was the murderer, and the reason that he killed all those people was because ha had always felt a need for killing. But he also had a strong sense of whats right and whats wrong. And one day when he was talking to his colleagues they discussed that there must be a lot of crimes that the law cant touch. Crimes like death help and car accidents often cant be proved. In his mind he came up with a plan. A plan that would help him convict murderers. He loured nine people to the island including him they would be ten. Finding the people wasnt very hard. He asked people hed met a few questions, and without knowing it people told him exactly what he wanted to know. He chose the Nigger Island cause the name fitted with the old nursery jingle he had learned at school as a child. Slipping cyanide in Tony Marstons drink wasnt difficult, cause at that time no one suspected murder, same thing with Mrs Rogers. General Macarthur was also an easy target while he was sitting alone on the beach. Everyone was asleep when he killed Mr Rogers and Miss Brent wasnt suspecting anything when he put sugar in her coffee. And by the time he gave her the lethal dose of cyanide, she was to affected by the drug to notice him. He engineered his own death with the help of Dr Armstrong. He told him that he knew a way to find out who the murder was. They would convince the others that he was dead so he could snoop around without anyone knowing. All the doctor had to do was to say that he was dead, and ketchup did the trick with the bullet hole. He told the Doctor that he wanted to meet him on the cliffs later. When the good doctor came, he was pushed into the ocean. No one could she him when he threw the bear of stone at Blore. Vera took care of Lombard and herself. All he had to do was to put the chair back, and then take his own life. And he built some kind of catapult to throw the gun into the hallway after he had taken his own life. But first, he wrote this letter. My notes: Theres really not much to write about the characters, because Agatha hasnt written much about them. Just their actions and reactions, not much about their appearances. I think that her main reason about the book was just to entertain people, to give us something scary to read. The book is realistic but it in the same time its not. I wouldnt be surprised if some maniac really did something like his, not in Sweden though. Agatha Christie has written the book from an observers point of view. But she also get individual sometimes, you know what Veras thinking when she writes in her diary and so on. The book is written in old-fashioned everyday English speech. For example: Fancy a drink ehh? My thoughts about the book: I liked the book but I dont think its one of her best. Ive read quite a few but I liked the other ones better. I cant say that the novel has effected me, not like On the beach. After that book I started o think about world peace and things like that, but as I said this isnt likely to happen in Sweden. I dont know what else to say, I liked the book, it didnt affect me in any special way and I cant recognise their feelings in my own life. Agatha Christie Agatha Christie is famous throughout the world. She has written 78 crime novels, 19 plays and 6 novels written under the name of Mary Westmacott. Her books have sold billions of copies in English and another billion in 44 other languages. Her last published book, sleeping murder, was published in 1976. Staring: Miss Marple, one of two persons that she often used in her books. The other one is Hercule Poirot. Hercule was a detective and Miss Marple was an old lady who kept her eyes open and had a sense for details. They always solved their murders. She was born in Torquay, and were married to Sir Max Mallowan, archaeologist.

Using the first person In research writing Coursework

Using the first person In research writing - Coursework Example For this reason, using a first person pronoun improves a researcher’s writing style. The third benefit for the first person pronoun is that it makes the researcher position himself in the study. In certain researches, one needs to explain how the ideas or research build on or departed from other people’s work, in this case the researcher will say â€Å"I†. For this reason, when one needs to claim some authority, on a given topic, then first person pronoun might help. There are few disadvantages of using first person pronoun in a research setting. It is always recommended that the researcher need to see the entire research from a third person perspective, this is because the first person pronouns is less professional. Additionally, it much difficult to for one to analyze the whole situation from the perspective of a first person, compared to the third person. The above named disadvantages provide the same reason why institutions do not allow the use of these pronouns. I do not agree the decision that the institutions hold against using the pronouns. This is because despite the named disadvantages, first person pronouns enable a research paper to have that assertiveness and clarity in their discussion, thereby providing a unique argument and

Protech Business Plan Essay Example | Topics and Well Written Essays - 2750 words

Protech Business Plan - Essay Example Please refer to annexure 4 for more details on the financial situation. Currently, Protech has 2 brands for different segments. The PC industry is at the stage where demand is expected to boom at an unprecedented rate. Market is very attractive because products are just being introduced. Furthermore, there are so many new technologies and the need for new PCs is always increasing. There are so many strengths that we need to leverage on, and so many opportunities that we can seize. At the same time weaknesses and threats are required also to be re-evaluated along with correction action plans. "Protech" Company was established in quarter 1 to introduce a new line of microcomputers into Asia, United States, Canada and Europe. Management team was established to perform different responsibilities. Please see annexure 1 for the vice presidents in charge of each function. The mission of Protech is to empower our clients to work effectively by innovation and building enhanced technologies tailored specifically to meet our customers' needs, with high realization gains to our shareholders and keeping in mind the community. Our target markets are smaller, high margin segment, i.e. Workhorse and Mercedes, in the largest and more expensive geographic markets. Its factory was built in the first quarter in Toronto and started with production capacity of 25 units per day. Two sales offices were established in the same quarter. One is an electronic web center and the other one was a brick-and-mortal sales office in New York. This city was chosen due to its relatively high potential demand compared with other cities based on our market research. Please see annexure 2 for 12 month potential demand in different cities. One of the most important decisions in 1st quarter was

Communication Essay Example for Free

Communication Essay A career defines who I am and what am I all about. It is true that a majority of people will choose to work for what pays and offers them the most, especially living in today’s economy. However, I believe that my chosen career path should base on the source of my passion and interest in order to ensure a long term success in life. Therefore, when it comes to my interest and passion, the first thing that came into my mind would be dancing. Being a dancer since I was three years old, I always dreamt of having a company of my own which manages dancers from all around the world. To be specific, my chosen career would be the director of a dance company. The main reason for choosing this career, of course, is because of my passion in dancing. Therefore it would be great if I could spread my passion in this healthy sport to the society as well. In order to understand further on the requirements I need for my chosen career path and also the challenges I might face in the future, the company I decided to interview is the owner of a dance company named Redmouse Dance Academy. Person Interviewed (Ms. Pearl Wong Huei Woon, Director of Redmouse Dance Academy) In her mid-30’s, Ms. Pearl Wong Huei Woon has been working as the director of Redmouse Dance Academy, which is based in Dataran Mentari Bandar Sunway for the past 3 years. As a dancer herself, she has been to different countries and explored different dance companies from all around the world after graduated from high school, but focus mainly in Asian countries such as Korea and Japan. She has a vast amount of knowledge in the dance industry. She even brings over dance instructors all the way from Korea for her company in Malaysia knowing that Koreans are well known as great dancers. Besides that, knowing that the Korean pop songs are the current trend in Malaysia, Ms. Pearl Wong encourages her Korean staffs to teach Korean Pop Dances in order to meet the needs of the society. Throughout the interview, Ms. Pearl Wong Huei Woon shared many experiences of working in her career and how rewarding this career can be. Brief Background Information of Ms. Pearl Wong Job Scope i) Maintaining Company’s Image According to Ms. Pearl Wong, as the director of the company, it is very important for her to maintain the company’s image. In order to do so, she has to ensure from time to time that the Korean Instructors she hired did their job well in providing high quality dance instructions to her customers. She also accepts feedbacks and suggestions from her customers so that more improvements could be done to maintain the company’s reputation in the dance industry. ii) Planning and Organizing Ms. Pearl Wong has always been active in planning and organizing dance-related events occasionally to promote and gain attraction from the public towards her dance company. She offers opportunities for her students to perform in the events she organized and also events in collaboration with other dance companies so that the public could witness the quality of her dance company. iii) Managing  As the director of the company, Ms. Pearl Wong is responsible in coordinating and oversees the work of her staffs in the company. According to Ms. Pearl, it is important to allocate the right person to the right job. She analyzes the specialty of her employees in dancing and divides their job accordingly. She believes by managing her employees effectively, it helps to lead them to a path of efficient work and increases productivity. iv) Plotting of Future Expansion Possibilities of the Company Every decision the director make will bring a huge impact towards the company and the employees. (Sullivan, 2012) Even though it is risky to expand the company, however, Ms. Pearl Wong believed that a successful business expansion may lead the company to an exposure towards a wider audience which helps in increasing potential customers. Benefits of the Position To Ms. Pearl Wong, bringing up the young generation to let them show off their talents is already one of the benefits and happiness she could obtain in her career. Furthermore, having Korean instructors as her employees, it brings an international presence to her company and that helps her to learn more about the Korean culture and languages. In addition of that, it also gives her a new perspective and new ways to do things. Challenges The main challenge that Ms. Pearl Wong faces in her career is the changing customer preferences which is unpredictable. Customers’ preferences and expectations such as trends, economic conditions and the pace of their busy lives changes from time to time. (Miles, 2012) Ms. Pearl Wong has to keep herself up to date about the latest trend in dancing so that she could meet up the expectations of her target customers, which are the generation Y’s. She also adjusts prices for the dance classes so that it is affordable for her customers but in the same time, she needs to take into consideration of her profits and earnings. Therefore, these are the challenges she often face in her career. Job Requirements According to Ms. Pearl Wong, â€Å"Having a business of your own does not require a high level of education; instead, it requires passion, commitment and experiences.† Being just a graduate in SPM level, Ms. Pearl Wong explored and gain experiences from dance academies in different countries to learn their ways in doing the business. Years after years, she finally has her own dance company in Malaysia, which is also the first ever Korean Pop Dance Academy in Kuala Lumpur. Therefore, to her, it is all about the effort in learning and showing your passion in your career that counts. Personal SWOT Analysis i) Strengths My biggest strength is having good public relation skills especially in communication. I am able to communicate clearly no matter in writing or verbally. (Joseph, 2012) Besides that, I am always willing to learn new things in order to gain more knowledge and experiences. I also show full passion and commitment in my own interest and would spend time trying to improve myself. Last of all, I am able to think creatively and generate new ideas no matter in what I am doing. ii) Weaknesses  One of my weaknesses that often become the obstacle of my life is being lack of confidence. I often feel nervous and assume that I could not do well even before I try, this indirectly lower down my efficiency in work. Besides that, I have poor time management skills especially when it comes to completion of assignments and preparation for final exams. I always have this habit of completing my assignments at the very last minute which is one of my weaknesses that should be corrected. iii) Opportunities Being the Public Relation Manager and Event Coordinator in my club in University, I have the opportunity to organize events and meet people from different industries. Throughout the process of planning and organizing, I am able to gain a lot of new knowledge and experiences which would help me in my future career. Besides that, I am a part time trainee in Redmouse Dance Academy; therefore I am able to learn the ways to run a dance company. Of course, I am able to obtain extra knowledge in business through the current course I am studying in campus. iv) Threats The only threats I am currently facing are no specific training qualifications and no working experience which will definitely bring disadvantages to me in the future. Proposed Plan Short term plan For my short term plans, I would try my best to score my degree with flying colors. In the meantime, I would like to enhance personal development by being more active in participating activities and competitions in order to improve my self-confidence. Last of all, I must complete my degree program and graduate as an International Business and Marketing student so that I could equip myself with more knowledge and that will help increase the opportunities and chances others would offer to me in the future. Long Term plan For my long term plan, I would like to gain more working experiences at overseas for five years after completing my Degree Program as an International Business and Marketing graduate so that I could learn and explore more in other countries to get a wider view in business operations. After five years of working experience, I will continue pursuing my studies in Taylor’s Master in Management Program for 18 months to improve and upgrade myself so that I have enough knowledge to achieve my dream. After my completion in Master Program, I will continue working hard for at least three years and start my own business as an Entrepreneur of a dance company. Conclusion This interview has provided me a clearer view on my future career path and also increased my knowledge in the requirements of being an entrepreneur. Doing what I love to do and doing the best is always what I am trying to achieve in the future. I believe that my passion in dancing and managing will always be my motivation to study hard so that my dreams can be reached. Last but not least, I appreciate Ms. Pearl Wong’s help in spending her time to share her experiences with me throughout this interview.

Of Mice of Men :: Essays Papers

Mice of Men The novel Of Mice and Men, by John Steinbeck, is about two ranch hands, George and Lennie. George is a small, smart-witted man, while Lennie is a large, mentally- handicapped man. They are trying to raise enough money to buy their own ranch, by working as ranch hands. During the setting of the story, they are at a ranch whose owner’s name is Curley. It is in this setting that the novel reveals that the main theme is death and loss. Lennie accidentally killing all of his pets establishes that the theme of this novel is death and loss. These pets consist of mice, dogs, kittens, etc. Lennie loves to feel and pet animals, but he does not know his own strength. He kills them without really noticing what he has done, until George tells him that he did something wrong. After being scolded, Lennie is very remorseful about what he did. Once, after being yelled at Lennie says, â€Å"I pinched their heads a little and then they was dead- because they were so little (13).† Lennie’s remorse is probably more for upsetting George than it is for actually killing the animal. Another way that death and loss is evidenced by this novel is when Lennie killed Curley’s wife. When Lennie is in the barn (after killing his new puppy) Curley’s wife came into the barn and came on to Lennie. Lennie not knowing what was happening let her lull him into touching her hair. To Lennie it was like petting any other animal. Curley’s wife became flustered when Lennie became scared and would not let go of her hair. She started to scream and Lennie tried to cup her mouth, which concluded in him killing her. Lennie was truly remorseful after this action. Soon after killing her Lennie can be heard saying to himself, â€Å"I done a bad thing. I done another bad thing (121).† The final confirmation of the death and loss theme occurred to George, not Lennie. After going to the place where George had told him to go if anything went wrong, Lennie lays and waits in the brush for George to come get him. What Lennie wasn’t expecting was George to come with a posse of ranch hands with him.

Chem Answers Essay

Exercise 1. What safety equipment is available to you while you do your experiments? How far are they from you while you are conducting your experiments?This includes fire extinguishers, phones, showers, etc. The safety equipment that I have access to while performing my experiments are as follows; shower, fire alarms and a telephone. They are all within ten feet from where the experiment will take place. 2. What is an MSDS? MSDS is a document that is required by Osha’s â€Å"Hazard Communication† for all existing chemicals that are currently sold. 3. What can make glassware unusable? Glassware is unusable in an experiment when it is chipped, broken, or cracked. 4. When should you wear goggles in the lab? You should wear safety goggles at all time. 5. How long should you wash your eyes if you get a chemical in them? If you have contact with chemicals in your eye, it should be rinsed for ten minutes. 6. What should you do if your clothing catches on fire? If your clothes should catch on fire during your experiment, you should use the safety shower if you have one. Otherwise, stop-drop-roll and yell or use a fire blanket. 7. How should you heat the liquid in a test tube to a temperature less than 100 C? If you are heating liquid in a test tube to a temperature less than 100 degrees. You should use a test tube holder, clamp and hot water. 8.   What do the following symbols mean? DangerousOxidizerRadioactiveCorrosive ________________ _________________ _______________ ______________ 9. What does each of the small diamonds in the NFPA fire diamond mean? Blue- Health section Red- Flammability Yellow- Reactivity White- Special condition 10. Why should you remove jewelry prior to entering the lab for an experiment? Jewelry should always be removed prior to an experiment. Rings can trap the chemical that you are working with against the skin. Necklaces can dangle and knock dangerous chemical over. 11. What type of clothing should you wear in lab? The type of clothing that you should wear would be; leather shoes, long pants or skirts, sturdy cotton fabric, and older clothes are advised. 12. If your Bunsen burner goes out or you smell gas, what should you do? If you should be working with a Bunsen burner and the flame should extinguish or you smell gas, turn the gas off.

Coach Inc. Essay

Recommendations and Justification First, Lew Frankfort should continue to make new, high quality handbags that will impress customers. This will help Coach to continue to grow and prosper. New designs will help attract more customers to buy Coach products. The company can only benefit with new and unique products in the market. If Lew Frankfort can continue to do this Coach can be a leader in the market, which will help the company grow. Second, brand awareness should be increased. It can be increased through social media and e-commerce sites. This will help Coach be well known around the world. The more people know about the company and it’s products the more customers it will attract. Third, Coach should protect its products against counterfeiting. Coach can do this by making sure that no patterns or fabrics are stolen so that they can be made into fakes that look similar to the authentic products. It should also pursue knockoff sellers in Asia. Knockoffs can attract customers to the shops that sell them, wh ich will decrease the customers that shop at actual Coach shops. Fourth, Coach should continue to expand its market globally. It should increase its factory stores to help with the market. In the case it says that factory stores should be no closer than 50 miles from full price stores. This is important because it is a marketing strategy. All of this will continue to expand Coach. Finally, Coach should continue pursuing its plans to expand in Asia. Japan is an important market for luxury goods and China is suppose to become the world’s largest market for luxury goods. Coach needs to build a presence in important locations where competitors have yet to expand to. Dominant Economic Features (PESTEL) Total luxury market is $220 billion with an expected growth rate of about 7 to 8 percent annually through 2015 to get to $350 billion. Most of the growth will come from China and India, which are some of the countries that seem to be emerging. In the case, Coach’s specific target market is identified as being $24-$28 billion. Furthermore, the luxury handbag, leather goods and accessories market is at about $120 billion. It can be noted that the luxury brands are mainly targeted to wealthy customers who want a well-known luxury brand. This luxury brand market continues to prosper since many wealthy people want the status and value of owning these  luxury products. It can also be noted that the luxury market is worldwide. The United States owns 30 percent of the market and Europe also owns 30 percent of the market. Additionally, all of these luxury goods companies use unique strategies to try and create high differentiation. These differentiating factors can include all of the following: styling, reputation, quality, image, and customer service. The case also shows that there is a growing desire for luxury goods by middle class consumers. This could be since most middle class families want to reward themselves with some form of luxury goods. Most of the luxury goods manufacturers in the case were vertically integrated into the function of retail stores. Other designers were made under the supervision of the designer while products by Coach were made by low-cost contract manufacturers. Five Forces Model There is a strong rivalry amongst competitors in the market. Interfirm rivalry is the strongest competitive force in this market. These competitors try to make their products of the finest material and newest styles to compete with one another. Buyers have little leverage in negotiating with manufacturers of luxury goods. Consumers do not have the ability to negotiate the price of luxury goods when in retail stores. According to the case Coach Inc. and several other luxury goods makers continued to maintain the same price each year. The consumers and retailer buyers are weak competitive forces in the market. The bargaining power and leverage of suppliers is also a weak competitive force. There is a competition from substitutes in the market. For instance, there are many substitutes for luxury goods in almost every product category. Several consumers who do not want a luxury good will purchase a substitute product because it is most likely at a much lower cost. There is not a really a threat of a new entry. This can be considered a weak competitive force since it is quite difficult for a new luxury brand to enter the market. The majority of current luxury brands have strong reputations that were built years ago. Because of this they have a strong sense of loyalty from their customers. In summary, there is a small chance of their being a threat of a new entry to take over the market. Buyers and suppliers have almost no leverage when negotiating with sellers, and the rivalry in the industry  excludes price competition. Most consumers are brand loyal and want the actual luxury product, which shows that substitutes will not hurt the market much. Driving Forces As stated before Coach is looking to globalize by expanding in emerging markets in Asia. Coach will continue to expand through social media and e-commerce sites. There is a high preference for differentiated products. The more differentiated the better. Coach also wants to expand its market into Europe. Currently Coach is not very well known in Europe so it could drastically help the company with sales if they can get a growing market in Europe. Market Position of Rivals Coach’s rivals are not leaders of the market as Coach is; however, they do still compete. For example, Coach is not as popular as some of the other competitors in Europe. Each rival has some unique aspect that continues to drag in customers. This could be the fabric, design, or quality of the product being sold. Not only that, but other rivals can be in a less competitive environment in certain countries which can give that industry the upper hand. Key Success Factors for Future Competitive Success To continue to succeed Coach needs to be innovative with all future products. This tends to attract more customers to the market. Coach needs to keep up with rivals to see what is selling that they do not have. This will help Coach compete against its rivals. Industry Outlook Coach as an industry is doing extremely well in the market. It is currently the leader of the market because of its effective marketing strategies. Competitive forces are growing stronger since they have some markets in continents that Coach is not as popular in yet. Furthermore, some of the competitor’s branch out to male customers more that Coach does. The industry does have a sufficient competitive strength to defend against unattractive industry factors. The industry has a few problems here and there, but there is nothing severe. The industry still has plenty of room for growth. Coach can expand into Europe and into the men’s market to grow even larger. How Well the Company’s Present Strategy is Working Coach is currently targeting the lower part of the luxury products (the cheaper part). This market provides the opportunity for more customers than more expensive markets. Coach targets the top 20 percent of Americans by household income unlike other markets who target the top 5 percent. Coach has a multi-tiered retail strategy that has full-price retail sores, department stores, and factory outlets. Coach’s flagship stores carry all of the high priced products. Core stores have the widely demanded products. Having a discount factory outlet store allows Coach to maintain a year-round full price policy in its full price retail stores. Overall Coach has established a great competitive advantage. It’s profit growth performance and its high volume of sales has shown the effectiveness of Coach’s strategy. SWOT Analysis Coach has contracts that guarantee the company access to the highest quality leathers. Coach has negotiated offshore production contracts that helped deliver high product quality and low manufacturing costs. Coach has also leveraged existing brand names by adding various accessory lines. Additionally, Coach has built a multi-tiered retailing approach. They have also cultivated a strong brand awareness around the world. These are all of Coach’s strengths at the current time. Some of Coach’s weaknesses include: a small European presence. Coach is not very well known in Europe as it is in the United States and other parts of the world. Coach has a very small role in the men’s market. Some of Coach’s market opportunities are developing retail locations in Europe since it currently is not well known there. If Coach can do this it can open up a whole new market to increase its sales. Coach needs to develop new product lines that are geared towards men. Coach nee ds to expand into Asia in countries such as China, Japan, and India to help the growth of the company. Some external threats are as follows: weakened brand image and restricted sales outlook. Company’s Strength/Weakness compared to other Rivals One of Coach’s strengths is the industry’s strong customer loyalty. Coach has customers who will pay a lot of money for one of its deluxe products and  it has customers who have been fans of Coach product’s for a long time. One of Coach’s weaknesses compared to other rivals is the fact that it has very little European presence. Some of its rivals have a strong presence in Europe, but this is not the case with Coach. Not only that, but Coach has a very small portion in the men’s market. Some of Coach’s rivals have a strong presence in the men’s market. Furthermore, Coach’s penetration in ancillary markets is small when compared to some of its rivals. These are all of Coach’s strengths and weaknesses compared to other rivals.

Women of A Thousand Acres essays

Women of A Thousand Acres essays At the start of Jane Smileys A Thousand Acres, loyal daughters and sons are bound to their grateful fathers with an indestructible shackle of affiliation. Larry Cook and Harold Clark are two confident patriarchs, who feel securely in possession of their children and their land. As the novel progresses, A Thousand Acres narrates the corrupt patriarchal society with many hidden secrets. In the view of Larry Cook, he believes that women are similar to his controllable land. In this patriarchal culture, the values privileged in women include silence and subordination. At the beginning of his marriage, Larry Cook begins his obsession. According to his view, women are only necessary for cooking and cleaning. Furthermore, Larry becomes fanatical with controlling his daughters. Eventually, his control turns into molestation towards his daughters. Although his daughters become adults with their own family, his control continues to exist. On a daily basis, Rose and Ginny continue to cook and clean after Larry. Neither of the daughters wishes to continue, but they feel obligated. "My job remained what it had always been-to give him what he asked of me, and if he showed discontent, to try and find out what would please him" (Smiley 115). Obviously, Ginny feels obligated to take care of Larry. Ginny and Rose not only feel obligated, but they fear him. Due to the sexual molestation that Larry has done to them at a very young age. Years later, Rose confronts Ginny the truth regarding their father. I dont know what to say...I mean, the strangest thing is h ow idiotic I feel, how naive and foolish. God, I am so sorry he did that (Smiley 192). Although many years past, the memories are hard to erase, and it severely affected their life. Furthermore, Ginny and Rose are constantly forced into uncomfortable situations. Due to their mothers early death, Ginny and Rose are forced to take their mothers place in the hous...

Alternative Finance Models Essay Example | Topics and Well Written Essays - 2000 words

Alternative Finance Models - Essay Example After the end of World War II there have been various innovations in the Banking sector and communication and technology have played a major role in aiding these innovations. The question is, however, whether the financial system that countries have been following is reliable or not. The system failed in the recent financial crisis and many countries such as Bangladesh are now finding alternative finance models such as Grameen Banking and the Gulf countries have now introduced Islamic Banking. Both of these models have certain attributes that differentiates them from the conventional Banking system. The choice of the system depends on the nature of the country and the series of policies being followed by the government. According to the World Bank estimate, around 1.3 billion people live on less than a dollar per day. Grameen Bank system was formed in 1976 by Muhammed Yunus, with a vision to eradicate poverty from Bangladesh. (Anon., n.d.) This Bank is designed especially for the poor who have no education, no credit history and no assets to offer to the Bank (Latifee, 2008). The bank also aims to empower poor women who are usually the bread earners of the family (Anon., n.d.). Women in Bangladesh are engaged in activities such as farming or raising poultry and they need small loans in order to meet their daily needs. Furthermore, women in Bangladesh are not educated and lack the basic knowledge about banking activities. The Grameen Bank was formed especially for women in the rural areas who do not have the finances to pay for their children’s education or to pay for basic necessities such as food and water. With the Grameen bank designed especially for the poor these women and men can now go to the bank and avail the financial services like any other individual residing in the urban area. For example women can get loans from the Bank and start up their own business. The loan can be repaid within a period of 3 months or 3 years depending on the amount. There are no requirements for getting the loan but members are usually required to memorize the resolutions proposed by the Bank. These resolutions include statements such as â€Å"I will use clean drinking water, I will wash vegetables with clean water, I will use contraception when possible† and so on. It has been estimated that the population growth in Bangladesh fell after the Grameen Banking system was introduced (Yunus, 1999). The concept of resolutions was Muhammed Yunus’s idea and he wanted to educate the women of his own country and help them improve their standards of living. His strategy has worked and over 5% of borrowers from the Grameen Bank rose above the poverty level and extreme poverty decl ined by 70% in a span of 5 years (Yunus, 1999). The Bank also serves the beggars though its struggling members program. The main features of this program are: The rules of Grameen Bank do not apply to these members and they can form their own rules All loans given to these struggling families are free of interest and they can pay installments in any way they are comfortable with The beggars are not asked to give up begging but they are asked to engage in other income generating activities. The main idea behind this step is to slowly move these beggars away from beggary and introduce them to other income generating activities. Such programs help the poor in ways one could not have imagined. Grameen Bank is probably the first Bank in the history of Banking which is 100% made for the poor and of the poor. The poor own the Bank; after a year of membership they can buy shares in the bank and become members. According to the founder Muhammed Yunus around 94% of the bank is owned

Assignment Example | Topics and Well Written Essays - 250 words - 25

Assignment Example 2. Another reason for this is that people don’t remember the bad times i.e. the depression. Many have a sense of security that has developed because of the structure laid out by the public sector through social security and unemployment benefits. In reality when and if things get that bad the state will not be able to support its people to that extent and those with little or no savings will be in a lot of trouble. 3. The form of money is also a problem. It’s no longer just coins and banknotes, money is now cards and spread through the internet. People have lost their sense of money. Credit cards seem to perpetuate the feeling that there is an unlimited supply of money that one has. Most people just keep spending more and more without realizing that eventually the money will run out. As opposed to this if they had a physical set amount in their hands they would have to be much more careful how they spent it because they would be able to see exactly what they were doing to their money. 4. Popular culture is another culprit because it promotes the materialistic attitudes that people have. Most people want to copy the lives of their favorite characters on screen. In order to make their lives like those of the character they are willing to spend a little more. The country’s media system is one of the most developed in the entire world and hence has a huge influence over the core